Zefi

• 3D Modelling
• Branding
• Illustration

Visit ze.fi

Ze.fi is an inclusive education platform, available in both English and Arabic, focused on decentralized finance, blockchain technologies, and cryptocurrencies.

I was tasked with developing a unique visual identity for the platform that would feel approachable, culturally relevant, and reflect the gamified aspects of the app.

Our client liked the idea of a mascot based on Middle Eastern folktale character Sinbad the Sailor, while integrating narrative elements and characters from the 1001 Nights into the 3D illustrations. The illustrations were based around the block(-chain) and rendered from an isometric perspective, the grid motif evoking Islamic geometric patterns.

I modelled, rigged, posed, and rendered all assets in Blender.