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  • Branding
  • Illustration
  • Animation

In my time as Creative Lead for Psychoactive Studios, a Wellington-based digital design agency, I was tasked with developing a cohesive Brand Identity and Strategy that would drive the studios’ visual and written communication. As part of this process, I led a complete rebrand, basing the amphibian theme on the phyllomedusa bicolor psychoactive frog. This involved designing the new tadpole logo, a tessellated frog pattern to be used across social, web and collateral, as well as the website’s copywriting and SEO. I then animated the pattern, using the metamorphosis of the frog as a metaphor for the studio’s development process .